30 Day June Marketing Challenge

Day 21

Attract

Today is International Yoga Day and National Selfie Day

Pick one of these events and promote it on social media

Example Post 1: National Selfie Day Post Ideas (include a selfie or a few of you)

  • Talk about how you feel about selfies (keep it positive)

  • Maybe you initially didn't like them but now your confidence has a boost so you find you are posting them more?

  • Maybe you actually prefer the lighting and angles from a selfie over a regular photo?

  • Share a funny selfie moment ... or a really bad selfie you have taken?

  • A funny story about your kid taking a selfie?

  • Just something fun and light to get people to engage and connect with you and your personality! 

  • And don't forget to include some kind of call to action (CTA)!

Example Post 2: International Yoga Day Post Ideas

  • Post a funny photo of you doing a yoga pose

  • Talk about a funny yoga pose name... like "downward dog"

  • Ask a question about yoga if you are not familiar with it

  • Post a poll about who likes to do yoga or ask for a recommendation for the best local yoga studio

  • Ask people to give a shout out to their favorite yoga instructor

  • Invite people to join your VIP Group for a FREE Yoga Workout (SEE NURTURE BELOW)

Tips:

  • ALWAYS post some kind of Call to Action (CTA) to get people to like, comment and engage in your post.

  • Post this on your main Facebook Profile so all your friends see it (not just in your VIP Group). 

  • You can also post the running one in your stories with a question or poll for added engagement!

  • Add emojis and any additional photos of yourself (people love seeing photos of you!)

  • Make sure you check back on your post periodically for likes and comments

  • Remember "every like is a lead" (every comment too!)

  • Add your new leads to a list to keep track of them (so you can continue to nurture and convert them.)

  • Send them a DM with an offer or start a conversation

Nurture

  • Post a poll in your group "Who practices yoga?" (one image has AU/CA spelling)

  • Post some yoga outfit inspo in your VIP Group

  • Post this Zyia Yoga workout in your VIP Group and tag 10 newer group members

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Convert

  • Reach out to any of your clients who are yoga instructors or who you know practice yoga. Send them a few outfit ideas or suggested pieces and offer them a special in honor of International Yoga Day